:root{
  --red:#e51a46; --red-dark:#c01038; --ink:#1a1d21; --muted:#5b636b;
  --line:#e7e9ec; --bg:#ffffff; --bg-soft:#f6f7f9; --bg-dark:#15181c;
  --radius:14px; --shadow:0 6px 28px rgba(20,24,28,.08); --maxw:1140px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Segoe UI',Roboto,'Helvetica Neue',Arial,sans-serif;color:var(--ink);background:var(--bg);line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:var(--red);text-decoration:none}
a:hover{text-decoration:underline}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.narrow{max-width:760px;margin:0 auto;padding:0 22px}
h1,h2,h3{line-height:1.2;font-weight:800;letter-spacing:-.01em}
h2{font-size:clamp(24px,3.4vw,34px);margin-bottom:10px}
.sub{color:var(--muted);font-size:17px;max-width:760px}
section{padding:60px 0}
.btn{display:inline-block;background:var(--red);color:#fff;font-weight:700;font-size:16px;padding:15px 28px;border-radius:10px;border:0;cursor:pointer;transition:.15s;box-shadow:0 4px 14px rgba(229,26,70,.32)}
.btn:hover{background:var(--red-dark);text-decoration:none;transform:translateY(-1px)}
.btn-ghost{background:#fff;color:var(--ink);border:1.5px solid var(--line);box-shadow:none}
.btn-ghost:hover{border-color:var(--red);color:var(--red);background:#fff}

header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:66px}
.nav img{height:34px;display:block}
.nav .contacts{display:flex;align-items:center;gap:22px;font-size:15px}
.nav .tel{font-weight:800;color:var(--ink);font-size:17px}
.nav .tel small{display:block;font-weight:500;color:var(--muted);font-size:11px;text-transform:uppercase;letter-spacing:.04em}
.nav .btn{padding:10px 20px;font-size:14px}
@media(max-width:780px){.nav .contacts .tel small{display:none}.nav .hide-m{display:none}}

.crumbs{font-size:13.5px;color:var(--muted);padding:16px 0 0}
.crumbs a{color:var(--muted)}.crumbs a:hover{color:var(--red)}

.hero{background:linear-gradient(160deg,#fff 0%,#fbf2f4 100%);padding:62px 0 60px}
.hero .badge{display:inline-flex;align-items:center;gap:8px;background:#fde8ed;color:var(--red-dark);font-weight:700;font-size:13px;padding:7px 14px;border-radius:30px;margin-bottom:20px}
.hero .badge::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 4px rgba(229,26,70,.18)}
.hero h1{font-size:clamp(28px,4.4vw,46px);max-width:880px;margin-bottom:18px}
.hero p.lead{font-size:19px;color:#33383e;max-width:740px;margin-bottom:28px}
.hero .cta-row{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.hero .note{font-size:14px;color:var(--muted)}
.trust{display:flex;gap:34px;flex-wrap:wrap;margin-top:40px;padding-top:28px;border-top:1px solid var(--line)}
.trust div{font-size:14px;color:var(--muted)}
.trust b{display:block;font-size:25px;color:var(--ink);font-weight:800}

/* compare table */
.cmp{width:100%;border-collapse:collapse;margin-top:30px;font-size:15px;box-shadow:var(--shadow);border-radius:var(--radius);overflow:hidden}
.cmp th{background:var(--bg-dark);color:#fff;text-align:left;padding:15px 18px;font-size:14px}
.cmp th:first-child{width:42%}
.cmp td{padding:14px 18px;border-bottom:1px solid var(--line);background:#fff;vertical-align:top}
.cmp td:first-child{font-weight:600}
.cmp .yes{color:#1a8a4a;font-weight:700}
.cmp .no{color:#b00;font-weight:700}
.cmp tr:last-child td{border-bottom:0}
@media(max-width:680px){.cmp,.cmp tbody,.cmp tr,.cmp td{display:block;width:100%}.cmp thead{display:none}.cmp td{border-bottom:0;padding:6px 16px}.cmp tr{border-bottom:1px solid var(--line);padding:10px 0}.cmp td:first-child{font-size:16px;padding-top:12px}}

/* feature/scenario grids */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
.grid2c{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:34px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.card .ic{width:44px;height:44px;border-radius:11px;background:#fde8ed;color:var(--red);display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:13px}
.card h3{font-size:17px;margin-bottom:7px}
.card p{font-size:14.5px;color:var(--muted)}
@media(max-width:820px){.grid3,.grid2c{grid-template-columns:1fr}}

.soft{background:var(--bg-soft)}

/* price + audience */
.price{background:#fff;border:1px solid var(--line);border-left:4px solid var(--red);border-radius:var(--radius);padding:28px;margin-top:28px;box-shadow:var(--shadow)}
.price h3{font-size:20px;margin-bottom:8px}
.price p{color:var(--muted);font-size:15px;max-width:640px;margin-bottom:18px}
.tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}
.tags span{background:#fff;border:1px solid var(--line);border-radius:30px;padding:10px 18px;font-size:14.5px;font-weight:600}

.awards{display:flex;flex-wrap:wrap;gap:16px;margin-top:30px}
.award{flex:1;min-width:240px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px;display:flex;gap:14px;align-items:center}
.award .em{font-size:30px}
.award b{display:block;font-size:15px}.award small{color:var(--muted);font-size:13px}

/* form */
.form-sec{background:linear-gradient(160deg,#15181c,#22272e);color:#fff}
.form-box{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:center}
.form-box .intro h2{color:#fff}
.form-box .intro p{color:#aeb5bc;font-size:16px;margin-top:12px}
.form-box .intro .perks{margin-top:24px}
.form-box .intro .perks div{font-size:15px;color:#d4d9de;padding-left:26px;position:relative;margin-bottom:10px}
.form-box .intro .perks div::before{content:"→";position:absolute;left:0;color:var(--red);font-weight:800}
form{background:#fff;border-radius:18px;padding:30px;color:var(--ink)}
form .fld{margin-bottom:15px}
form label{display:block;font-size:13px;font-weight:700;margin-bottom:6px}
form input[type=text],form input[type=tel],form input[type=email],form input[type=number],form textarea,form select{width:100%;padding:12px 13px;border:1.5px solid var(--line);border-radius:9px;font-size:15px;font-family:inherit}
form input:focus,form textarea:focus,form select:focus{outline:none;border-color:var(--red)}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.consent{font-size:12.5px;color:var(--muted);display:flex;gap:9px;align-items:flex-start;margin:14px 0}
.consent input{margin-top:3px;accent-color:var(--red)}
form .btn{width:100%;text-align:center}
@media(max-width:880px){.form-box{grid-template-columns:1fr;gap:30px}.grid2{grid-template-columns:1fr}}

/* related */
.rel-grid{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}
.rel-grid a{background:#fff;border:1px solid var(--line);border-radius:30px;padding:11px 20px;font-size:14.5px;font-weight:600;color:var(--ink)}
.rel-grid a:hover{border-color:var(--red);color:var(--red);text-decoration:none}

/* footer cta */
.fcta{background:var(--red);color:#fff;text-align:center}
.fcta h2{color:#fff}.fcta p{color:#ffe1e8;max-width:620px;margin:12px auto 26px;font-size:17px}
.fcta .btn{background:#fff;color:var(--red);box-shadow:0 6px 20px rgba(0,0,0,.18)}
.fcta .btn:hover{background:#15181c;color:#fff}
.fcta .phones{margin-top:22px;font-size:16px}
.fcta .phones a{color:#fff;font-weight:800;font-size:20px;margin:0 14px}

footer.site{background:var(--bg-dark);color:#8a929a;padding:34px 0;font-size:14px;text-align:center}
footer.site a{color:#c5ccd2}
.pending{background:#fff7e6;border:1px dashed #e0a800;color:#7a5b00;font-size:12.5px;padding:3px 9px;border-radius:6px;display:inline-block;font-weight:600}

/* article */
.art{padding:48px 0 56px}
.art h1{font-size:clamp(28px,4vw,42px);margin-bottom:20px;max-width:820px}
.art .meta{color:var(--muted);font-size:14px;margin-bottom:30px;display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.art .lead{font-size:20px;color:#33383e;margin-bottom:6px}
.prose{font-size:17px;color:#2b3036}
.prose h2{font-size:27px;margin:42px 0 14px;padding-top:10px}
.prose h3{font-size:21px;margin:28px 0 10px;color:var(--ink)}
.prose p{margin-bottom:16px}
.prose ul{margin:0 0 18px 0;padding-left:0;list-style:none}
.prose li{position:relative;padding-left:26px;margin-bottom:9px}
.prose li::before{content:"—";position:absolute;left:0;color:var(--red);font-weight:700}
.prose strong{color:var(--ink)}
.prose .callout{background:var(--bg-soft);border-left:4px solid var(--red);border-radius:10px;padding:18px 22px;margin:24px 0;font-size:16px}
.prose .step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 26px;margin:16px 0;box-shadow:var(--shadow)}
.prose .step h3{margin-top:0}
.prose .author{background:var(--bg-soft);border-radius:var(--radius);padding:22px 26px;margin-top:36px;font-size:15px;color:var(--muted)}
.prose .matrow{border:1px solid var(--line);border-radius:12px;padding:18px 22px;margin-bottom:12px}
.prose .matrow .was{font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.prose .matrow .now{font-size:18px;font-weight:800;color:var(--ink);margin:2px 0 8px}

/* 2026-07-01: ряд лого вендоров-аналогов */
.vendors-strip{padding:44px 0;background:#f6f7f9;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.vendors-strip .vtitle{text-align:center;color:var(--muted);font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;margin-bottom:26px}
.vendors-logos{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:40px}
.vendors-logos img{height:40px;width:auto;max-width:215px;object-fit:contain}

/* 2026-07-01: согласие одной строкой (fix flex-разбивки текста) */
.consent{display:block !important;line-height:1.5}
.consent input{margin-right:8px;margin-top:0;vertical-align:baseline;position:relative;top:2px}